Bridgenext 的作品 Saia 100 Year Museum Truck 移动展览

设计师 Bridgenext 的作品 Saia 100 Year Museum Truck 移动展览荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为广告、营销与传播设计。

铁广告· 2024

Saia 100 Year Museum Truck 移动展览

设计师： Bridgenext

客户: Bridgenext

广告类别A' Design Award 铁奖获奖者

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关于 Saia 100 Year Museum Truck 移动展览

萨亚百年博物馆卡车展示了Saia LTL Freight长达一个世纪的历史,配备互动式卡车相关展品和卡车驾驶模拟器。这座移动卡车博物馆让参观者沉浸于一个经典的美国成功故事之中。从销售农产品到成为物流巨头,每一个里程碑——从大萧条到1980年《汽车运输法》的颁布——都映射着美国历史的关键时刻。该设计概念与美国汽车工业紧密交织,从其充满活力的产业格局和不断演进的趋势中汲取灵感与协同效应。

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关于A' Design Award 铁奖

Saia 100 Year Museum Truck 移动展览是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Saia 100 Year Museum Truck 移动展览将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Saia 100 Year Museum Truck 移动展览因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.
尺寸与包装: Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum
标签: Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition
生产技术: Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.
设计挑战: With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.
研究: Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.
灵感: The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.
项目周期: The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.
操作流程: Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.
团队成员: Bridgenext
图片版权: Bridgenext