Guangzhou ID Advertising Co.,Ltd 的作品 Eastroc Amla Juice 饮料包装

设计师 Guangzhou ID Advertising Co.,Ltd 的作品 Eastroc Amla Juice 饮料包装荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2024

Eastroc Amla Juice 饮料包装

设计师： Guangzhou ID Advertising Co.,Ltd

客户: Guangzhou ID Advertising Co.,Ltd

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #159061 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Eastroc Amla Juice 饮料包装

东鹏余甘子汁是一款果汁饮品的包装设计。包装以柔和的绿色为主色调,呼应余甘子果实的天然色泽,并传递出该饮品清爽解腻、助消化的功效。三点式圆点以连续花边纹样的形式排布于瓶颈与纸箱之上,延展了产品在货架上的视觉存在感。放大的余甘子果实图像在标签上错落排布,吸引目光的同时也彰显出高果汁含量。果汁灌装于圆柱形PET瓶中,采用环保油墨印刷的全包围标签。

荣誉认可

关于A' Design Award 铁奖

Eastroc Amla Juice 饮料包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Eastroc Amla Juice 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Eastroc Amla Juice 饮料包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
尺寸与包装: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
标签: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
生产技术: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
设计挑战: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
研究: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
灵感: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
项目周期: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
操作流程: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
团队成员: Yilin Lu, Zijun Liu,Jianchao Chen