7Up Destinations Venezuela 饮料包装 by PepsiCo Design and Innovation

7Up Destinations Venezuela 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

7Up Destinations Venezuela 饮料包装

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award 铜奖 Winner in 包装 Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela 饮料包装

7Up Destinations Venezuela(七喜目的地·委内瑞拉)是专为拉丁美洲市场打造、并在委内瑞拉销售的限量版饮料罐系列。四款罐身分别呈现该国四处风景如画且广为人知的目的地:阿迪科拉(Adicora)、洛斯罗克斯(Los Roques)、埃尔亚克(El Yaque)与卡奈马(Canaima)。每款设计均描绘了委内瑞拉当地的动植物风貌。罐身正面保留了经典的7Up绿色,便于品牌识别;罐身背面则以热带水蓝色为底,衬托充满旅行灵感的图形。其目的在于与消费者建立情感联结。

The Recognition

About the A' Design Award 铜奖

7Up Destinations Venezuela 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计7Up Destinations Venezuela 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。7Up Destinations Venezuela 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release