Mirinda Plus Restage 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2024
Mirinda Plus Restage 饮料包装
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #159637The Design
About Mirinda Plus Restage 饮料包装
美年达Plus重塑（Mirinda Plus Restage）是一款在埃及销售的果味碳酸饮料包装设计。在埃及，大多数人不饮酒，碳酸饮料因而成为节庆场合与社交聚会中最受欢迎的饮品。美年达Plus在汽水中融入少许果汁，恰好契合此类场合的需求。该包装运用了充满活力的视觉识别系统，力求在白天与夜晚都能带来强烈的视觉冲击力。此设计将美年达Plus定位为享誉全球的果味汽水品牌美年达的更为成熟的版本。
The Recognition
About the A' Design Award 铜奖
Mirinda Plus Restage 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mirinda Plus Restage 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mirinda Plus Restage 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
- Inspiration
- To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
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