Pepsi Super Bowl LVII Alumitek 饮料包装 by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

Pepsi Super Bowl LVII Alumitek 饮料包装

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award 铜奖 Winner in 包装 Category

18,368

Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek 饮料包装

百事可乐第五十七届超级碗Alumitek限量版饮料瓶,专为在亚利桑那州凤凰城举办的这场重量级橄榄球赛事而打造。设计灵感源自当地环绕四周的沙漠景观——辽阔的天空与独特的动植物。瓶身上明快的渐变色由黑色过渡至紫色再到橙色,重现亚利桑那日出的绚丽景象。设计突破了印刷工艺的极限,营造出丰富的层次与纵深感。在仙人掌与灌木构成的沙漠场景中,点缀着郊狼、蛇与鸟类等剪影图标,以此向当地野生动物致敬。

The Recognition

About the A' Design Award 铜奖

Pepsi Super Bowl LVII Alumitek 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pepsi Super Bowl LVII Alumitek 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pepsi Super Bowl LVII Alumitek 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release