Wenduan Su 的作品 Mahjong Lucky Coffee 咖啡包装

设计师 Wenduan Su 的作品 Mahjong Lucky Coffee 咖啡包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Mahjong Lucky Coffee 咖啡包装

设计师： Wenduan Su

客户: Shenzhen Technology Unversity

包装类别A' Design Award 铜奖获奖者

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验证 #162841 的获奖状态

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关于 Mahjong Lucky Coffee 咖啡包装

「麻将好运咖啡」是一款以中国传统游戏麻将为灵感的咖啡包装设计。每一袋咖啡可供饮用一个月，分量恰好相当于两副麻将牌。其中一副已排成胡牌牌型，另一副则由购买者亲自完成——因为每一份咖啡都如同摸牌一般抽取，图案在拆开之前始终保持未知。醒目的橙色与红色搭配富有活力的字体设计，精准契合年轻消费群体的审美。产品提供两种风味。这款包装让日常习惯变成一场趣味游戏。

荣誉认可

关于A' Design Award 铜奖

Mahjong Lucky Coffee 咖啡包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mahjong Lucky Coffee 咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mahjong Lucky Coffee 咖啡包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
尺寸与包装: The test model was completed using 3D printing and origami techniques.
标签: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
生产技术: Mold Injection，Origami
设计挑战: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
研究: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
灵感: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
项目周期: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
操作流程: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.