Chinese Zodiac 字体设计 by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2025

Chinese Zodiac 字体设计

by Guanglong Chen

Client: George Chen Studio

A' Design Award 银奖 Winner in 平面 Category

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Colors

The Design

About Chinese Zodiac 字体设计

十二生肖与篆书艺术的融合。十二生肖是中国文化的重要组成部分，代表着一个人出生年份的属相，蕴含着丰富的历史传说和深厚的文化意象哲学。篆书是一种古代书法字体风格。设计师将历史文化、意象哲学与篆书风格融合，创作出全新的图形设计。这些作品不仅展现了图形设计，更是一种文化的体现。设计师希望通过这些作品让世界了解中国的历史与文化。

The Recognition

About the A' Design Award 银奖

Chinese Zodiac 字体设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Chinese Zodiac 字体设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Chinese Zodiac 字体设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
Dimensions & Packaging: size：1000mmX1000mm，DPI：72
Tags: Font design，Font，Chinese Zodiac
Production Technology: The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
Design Challenge: The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
Research: The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
Inspiration: The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
Project Duration: The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
Operation Flow: The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs.
Patents: National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022
Team Members: Guanglong Chen
Image Credits: Graphic Designer Guanglong Chen