Easeye 营养补充剂包装 by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2025

Easeye 营养补充剂包装

by Byhealth Co., Ltd.

Client: Creative Department of BYHEALTH Co., Ltd.

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Easeye 营养补充剂包装

Easeye是一款儿童护眼营养补充剂的包装设计。可爱的动物插画取代了传统药品包装的外观，减轻了儿童对药品类产品的抵触心理。动物明亮的眼睛吸引目光，同时传达出产品对视力的益处。品牌名称中的字母e被描绘成一只大眼睛。瓶盖采用三色注塑成型工艺制作，13毫米的拉环易于撕开，月牙形盖体可单手开启，且盖子与瓶身保持连接，避免丢失。

The Recognition

About the A' Design Award 银奖

Easeye 营养补充剂包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Easeye 营养补充剂包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Easeye 营养补充剂包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
Dimensions & Packaging: Length 50mm x width 50mm x height 107mm
Tags: Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
Production Technology: The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
Design Challenge: Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
Research: Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
Inspiration: Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
Project Duration: The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
Operation Flow: The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
Patents: Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
Team Members: Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda
Image Credits: Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee