设计师 Sule Esra Cetinkaya 的作品 Avoya 玻璃包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Avoya 玻璃包装

设计师： Sule Esra Cetinkaya

客户: Avoya

包装类别A' Design Award 铜奖获奖者

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验证 #164399 的获奖状态

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设计作品

关于 Avoya 玻璃包装

Avoya矿泉水瓶体现了纯净、平衡与新生。其流畅渐窄的造型在提升人体工学的同时，象征着水的流动性。标签上饰有精致的圆形图标，代表着焕新循环和富含矿物质水的焕活精髓。瓶身采用高品质超白玻璃制成，提供绿松石色和绿色调可选，在保护优质内容物的同时呈现精致美学。透明度与光线的交织凸显其纯净本质，将现代优雅与自然的修复力量完美融合。

荣誉认可

关于A' Design Award 铜奖

Avoya 玻璃包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Avoya 玻璃包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Avoya 玻璃包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
尺寸与包装: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
标签: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
生产技术: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
设计挑战: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
研究: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
灵感: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
项目周期: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
操作流程: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
团队成员: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch