设计师 Marko Stanojevic 的作品 What Next 品牌识别荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2025

What Next 品牌识别

设计师： Marko Stanojevic

客户: Zero Bureau

平面类别A' Design Award 银奖获奖者

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验证 #164675 的获奖状态

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关于 What Next 品牌识别

最终视觉效果的实现是通过提取一个符号元素，将其置于下方较小的方形上（该方形是从上方大方形中提取的四分之一部分），从而转化为问号形态，使其处于倾覆的临界点同时保持平衡，通过极简的元素重组营造出视觉张力感。What Next标志及其名称本身构成一种矛盾修辞，同时既是提问又是回答，产生碰撞效果。标志本身是简洁而刻意的不完美设计，作为直接的视觉传达载体，力求以最少的投入创造最丰富的表达效果。

荣誉认可

关于A' Design Award 银奖

What Next 品牌识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计What Next 品牌识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。What Next 品牌识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
尺寸与包装: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
标签: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
生产技术: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
设计挑战: Breathing life into a business consultancy and giving it an emotional layer.
研究: Analysis of peer institutions and companies.
灵感: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
项目周期: Designed in late 2023.
团队成员: Marko Stanojevic
图片版权: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.