Eugene Wysota and Helen Trophimova 的作品 Fabrika Coffee 包装设计

设计师 Eugene Wysota and Helen Trophimova 的作品 Fabrika Coffee 包装设计荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2025

Fabrika Coffee 包装设计

设计师： Eugene Wysota and Helen Trophimova

客户: Shokoladnitsa

包装类别A' Design Award 银奖获奖者

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验证 #164694 的获奖状态

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设计作品

关于 Fabrika Coffee 包装设计

包装的突出特点是模切窗口设计，其造型取自品牌标志中的咖啡研磨机刀片。这一设计元素使咖啡豆清晰可见，呈现独特的视觉效果，凸显产品的天然品质。精心策划的色彩方案用于区分不同咖啡拼配，同时增强包装的货架吸引力。文字布局设计旨在清晰简明地呈现烘焙程度、风味特征和产地信息，同时保持简洁的极简美学风格。

荣誉认可

关于A' Design Award 银奖

Fabrika Coffee 包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Fabrika Coffee 包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Fabrika Coffee 包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
尺寸与包装: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
标签: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
生产技术: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
设计挑战: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
研究: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
灵感: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
项目周期: The project started in January 2022 in Moscow and was completed in May 2022
操作流程: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
专利: Trademark by Shokoladnitsa LLC.
团队成员: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
图片版权: mockups by Creatsy