Elivity 膳食补充剂包装 by Angela Spindler is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2025

Elivity 膳食补充剂包装

by Angela Spindler

Client: Depot

A' Design Award 铜奖 Winner in 包装 Category

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Colors

The Design

About Elivity 膳食补充剂包装

Depot受托为这款突破性的细胞支持产品创作包装设计，以体现其前沿尖端的特性。该包装设计方案将健康重新定义为动态而充满活力的概念。告别将健康与养生视为静态的时代，我们迎来了一个活力无限的未来。包装设计彰显能量与冲击力，以大胆的配色方案和细胞形态的图形呈现打破常规。凭借强大的货架表现力和突出的吸引力，这款包装设计确保产品能够引人注目。

The Recognition

About the A' Design Award 铜奖

Elivity 膳食补充剂包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Elivity 膳食补充剂包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Elivity 膳食补充剂包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
Dimensions & Packaging: The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
Tags: Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
Production Technology: The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
Design Challenge: There were no real barriers to the creative process, the only constraint was a production timeline.
Research: The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.

To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.

Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.

To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning.
Inspiration: In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.

Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms.
Project Duration: 6 months, Sydney Australia
Team Members: Angela Spindler - Designer/Creative Director