设计师 Liandong Zhang and Xueqian Zhang 的作品 Handicraft Class 10 Years 白酒包装 荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2025
Handicraft Class 10 Years 白酒包装
设计师： Liandong Zhang and Xueqian Zhang
客户: Jiangsu Yanghe Distillery Co., Ltd
包装类别A' Design Award 铜奖获奖者
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验证 #170919 的获奖状态设计作品
关于 Handicraft Class 10 Years 白酒包装
《手工班十年》是为陈年白酒设计的包装。瓶身沿用经典的水滴造型,表面采用金属漆喷涂工艺,呈现哑光深青色调,并搭配枪色与金色细节。标签上的文字以凸版印刷风格排布。瓶盖设有一次性破坏式防伪结构,顶部为透明金色压印设计,瓶颈处则以印刷纸张包覆。外盒带有邮票造型的凸版印刷细节,内部纸质衬垫则采用可回收、可生物降解的材料制成。
荣誉认可
关于A' Design Award 铜奖
Handicraft Class 10 Years 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Handicraft Class 10 Years 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Handicraft Class 10 Years 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
- 尺寸与包装
- box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g - 标签
- Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
- 生产技术
- Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
- 设计挑战
- The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
- 研究
- Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
- 灵感
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
- 项目周期
- Starting October 2023 Nanjing, Jiangsu, China
- 操作流程
- The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
- 团队成员
- Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin - 图片版权
- Jiangsu Yanghe Distillery Co., Ltd
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