设计师 Po-Hsuan Chu 的作品 Batchwell 品牌设计项目荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Batchwell 品牌设计项目

设计师： Po-Hsuan Chu

客户: Batchwell

平面类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Batchwell 品牌设计项目

Batchwell焕新包装设计将大胆的现代复古美学与精湛工艺融为一体，打造出视觉冲击力强且功能完备的设计作品。鲜艳色彩与简洁字体排版提升了货架表现力,轻质袋装与直观小袋设计确保了便捷的使用体验。该设计在匠心品质与便利性之间取得完美平衡,让消费者随时随地畅享优质鸡尾酒。每一处细节都致力于提升饮用体验,让精调鸡尾酒无需费力即可轻松享用、乐趣无穷。

荣誉认可

关于A' Design Award 铜奖

Batchwell 品牌设计项目是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Batchwell 品牌设计项目将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Batchwell 品牌设计项目出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
尺寸与包装: Packaging: 6.5” x 8” x 3”
标签: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
生产技术: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
设计挑战: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
研究: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
灵感: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
项目周期: Duration: 2023-2024
Location: VENICE BEACH, CA
操作流程: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.