Heavens Elix 康普茶 by Sajindas Devidas is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2025

Heavens Elix 康普茶

by Sajindas Devidas

Client: Heavens Elix

A' Design Award 铜奖 Winner in 包装 Category

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Colors

The Design

About Heavens Elix 康普茶

天界Elix康普茶的设计以其醒目的粉橙渐变色彩令人着迷，完美衬托出清爽的木槿花口味，而柠檬和蓝莓口味则以各自鲜明的色彩亮点呈现。Elix的粗衬线字体展现出高端美感，柔和的云朵和精致的木槿花图案营造出自然而空灵的氛围。极简且平衡的版式设计确保了清晰易读，而带有花卉图标的小型圆形徽章增添了精致感，强化了品牌的有机本质。

The Recognition

About the A' Design Award 铜奖

Heavens Elix 康普茶是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Heavens Elix 康普茶将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Heavens Elix 康普茶出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heavens Elix can design stands out with its vibrant pink-to-orange gradient, giving it a fresh and inviting look that matches the hibiscus flavor. The elegant typography, with "ELIX" in a bold serif font, adds a premium feel, while the soft clouds and delicate hibiscus flowers create a natural, almost dreamy vibe. The minimal yet well-balanced layout makes the text easy to read without feeling cluttered. The small circular emblem with a floral icon adds a refined touch, reinforcing the organic method.
Dimensions & Packaging: Height: Approximately 4.8 inches 12.2 cm
Diameter: Approximately 2.6 inches 6.6 cm
Volume: 12 US fluid ounces 355 ml
Tags: Product Design, Label Design, Kombucha tea, Visual Design
Production Technology: The Heavens Elix Kombucha packaging blends premium aesthetics with an approachable design. A deep pink to warm orange gradient evokes vitality and wellness while soft cloud motifs and floral overlays enhance its organic feel. Bold serif typography adds sophistication complemented by clear sans serif descriptors. Sustainable aluminum cans UV spot printing and a semi-matte finish ensure quality and eco conscious appeal. Each flavor Hibiscus Lemon and Blueberry features distinct yet cohesive colorways.
Design Challenge: The creative challenge was to design something distinctively unique, setting it apart from competitors, with an eye-catching appeal that would attract users and encourage them to purchase the product.
Research: Design research for Heavens Elix focused on understanding what customers value most unique flavors easy to use packaging and a healthy product. We explored different ways to make the bottles and cans both attractive and practical ensuring they stand out on shelves. The research also looked at how people interact with kombucha packaging leading to designs that are not only visually appealing but also functional and convenient for everyday use.
Inspiration: This design is inspired by nature, luxury branding, and modern health-conscious aesthetics. The pink-to-orange gradient reflects the vibrant hues of hibiscus flowers and tropical sunsets, evoking freshness and energy. The soft cloud elements create a light, airy feel, reinforcing purity and a "heavenly" essence that aligns with the brand name. The elegant typography and minimalist layout suggest a premium, sophisticated product, standing apart from the more rustic designs.
Project Duration: This project started on March 10th 2025 and finished on March 20th, at Columbus Ohio
Operation Flow: Heavens Elix's bottle or tin can is designed to be user friendly and functional. To enjoy the drink, simply open the can or bottle and pour it into a glass or drink directly. The bottle keeps the kombucha fresh, and the can is lightweight, making it easy to carry. The key feature is its ability to keep the drink naturally fizzy and full of flavor. It performs better because of its high quality ingredients, ensuring a refreshing and healthy experience with every sip.