D'Caramel Patisserie 品牌识别设计、包装设计 by Olha Takhtarova

D'Caramel Patisserie 品牌识别设计、包装设计 by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2025

D'Caramel Patisserie 品牌识别设计、包装设计

by Olha Takhtarova

Client: Sot B&d

A' Design Award 铜奖 Winner in 平面 Category

13,616

Verified Award Winner

Verify Award Status for #172246

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About D'Caramel Patisserie 品牌识别设计、包装设计

D'Caramel Patisserie 是为一家糕点店打造的品牌识别与包装设计。整套系统包括标志、手绘插画、图案以及三种尺寸的包装盒。柔和的粉彩色调与细腻的甜点及植物纹样插画,传递出产品的手工质感。设计中还融入德克萨斯州的州花蓝帽花,作为在地文化的呼应。包装盒采用优质卡纸制作,以胶版印刷搭配哑光工艺呈现。精准的模切工艺使包装易于组装,并能为易碎的糕点提供妥善保护。

The Recognition

About the A' Design Award 铜奖

D'Caramel Patisserie 品牌识别设计、包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计D'Caramel Patisserie 品牌识别设计、包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。D'Caramel Patisserie 品牌识别设计、包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.