设计师 Wen Liu 的作品 Xi Feng Jiu Tian Qi 白酒包装 荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2026
Xi Feng Jiu Tian Qi 白酒包装
设计师： Wen Liu
客户: Shenzhen Oracle Creative Design Co., Ltd
包装类别A' Design Award 铜奖获奖者
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关于 Xi Feng Jiu Tian Qi 白酒包装
西凤酒天启是一款高端中国白酒的包装设计。酒瓶采用本地水晶制成,表面镀金并以激光雕刻纹样加以修饰。瓶盖由铝合金打造,并镶嵌水晶钻石切面。瓶盖造型取材于中国古代新娘所佩戴的凤冠。礼盒以亚克力制成,外形独特。盒盖如帷幕般升起,逐渐显露出酒瓶,这一开启动作令人联想到中国传统婚礼中揭开红盖头的瞬间。
荣誉认可
关于A' Design Award 铜奖
Xi Feng Jiu Tian Qi 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Xi Feng Jiu Tian Qi 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Xi Feng Jiu Tian Qi 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- 尺寸与包装
- 175mm*120mm*285mm
- 标签
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- 生产技术
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- 设计挑战
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- 研究
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- 灵感
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- 项目周期
- September 2023, Shenzhen, China
- 操作流程
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- 团队成员
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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