设计师 Wen Liu 的作品 Dream Of The Blue 酒瓶包装荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2026

Dream Of The Blue 酒瓶包装

设计师： Wen Liu

客户: Shenzhen Oracle Creative Design Co.,Ltd.

包装类别A' Design Award 铜奖获奖者

9,385

已验证的获奖者

验证 #173073 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Dream Of The Blue 酒瓶包装

"梦之蓝"是为一款中国高端白酒设计的瓶型包装。瓶身沿用了品牌经典轮廓,并融入取材自电影《封神》的铠甲元素,表面精细雕琢着古典纹样。整只瓶体连同铠甲浮雕均通过一体成型工艺由单块玻璃制成,有效控制了生产成本。正面徽标采用再生铝材制作。包装尺寸为105 × 105 × 308毫米。

荣誉认可

关于A' Design Award 铜奖

Dream Of The Blue 酒瓶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dream Of The Blue 酒瓶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dream Of The Blue 酒瓶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
尺寸与包装: 105mm×105mm×308mm
标签: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
生产技术: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
设计挑战: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
研究: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
灵感: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
项目周期: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
操作流程: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
团队成员: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao