设计师 Bloom GmbH Nürnberg 的作品 Unheardible 音乐赛事品牌形象设计 荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。
银广告· 2026
Unheardible 音乐赛事品牌形象设计
设计师： Bloom GmbH Nürnberg
客户: D-Bue Wettbewerb
广告类别A' Design Award 银奖获奖者
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关于 Unheardible 音乐赛事品牌形象设计
D-bue 是一项别具一格的音乐竞赛：每两年一届，来自德国各音乐学院的入选学生将在一系列音乐会中呈现各自独特的艺术理念。Bloom 为这一特殊形式量身打造了专属的传播概念，其核心是一座由三维声音可视化生成的动态声音雕塑。它以人耳为出发点，沿着为本次竞赛开发的声音标识塑形，象征着实验性与前所未闻之声。新造词 "Unheardible"（不可闻之闻）与视觉形象相得益彰，确保了品牌的可见度与辨识度。
荣誉认可
关于A' Design Award 银奖
Unheardible 音乐赛事品牌形象设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Unheardible 音乐赛事品牌形象设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Unheardible 音乐赛事品牌形象设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- 尺寸与包装
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- 标签
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- 生产技术
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- 设计挑战
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- 灵感
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- 项目周期
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- 操作流程
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- 团队成员
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
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