Hued 企业品牌形象识别 by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2026

Hued 企业品牌形象识别

by Ibrahim Badri

Client: Hued

A' Design Award 银奖 Winner in 平面 Category

39,447

Verified Award Winner

Verify Award Status for #177506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hued 企业品牌形象识别

该视觉识别系统以沙特文化为灵感,探索创造力的表达。绯红色调、柔和的膨胀造型与插画式人物形象共同构建出一种亲和的视觉语言,鼓励表达与实验。咖啡壶、宝剑、猎鹰等文化符号作为熟悉的图形母题贯穿于各类应用之中。图案纹样带来节奏感与连贯性,象形图则诠释创意过程的各个阶段,传递出通过艺术、创意、设计与创新获得愉悦的理念。

The Recognition

About the A' Design Award 银奖

Hued 企业品牌形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Hued 企业品牌形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Hued 企业品牌形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
Tags: joy, art, creativity, design, innovation, culture,
Design Challenge: The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
Inspiration: The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
Project Duration: Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
Team Members: Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami