Fashion Instyle 2025 贸易展览会展示设计 by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 活动与事件设计 Competition Category.
铜活动· 2026
Fashion Instyle 2025 贸易展览会展示设计
Client: Hong Kong Trade Development Council
A' Design Award 铜奖 Winner in 活动 Category
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- Verified Award Winner
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The Design
About Fashion Instyle 2025 贸易展览会展示设计
Fashion Instyle 2025 是为一场为期四天的国际时尚采购活动打造的贸易展设计。展览在香港会议展览中心占用约8,800平方米的场地。名为"Next"的中央区域通过三个主题穹顶呈现新型材料,运用沉浸式空间与特殊照明提升材料的视觉呈现效果。五位本地设计师与60多家国际展商同台亮相。时装秀舞台可容纳多达200位观众就座。模块化布局与分区动线设计保障了清晰的参观流线与顺畅的商务洽谈交流。
The Recognition
About the A' Design Award 铜奖
Fashion Instyle 2025 贸易展览会展示设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Fashion Instyle 2025 贸易展览会展示设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Fashion Instyle 2025 贸易展览会展示设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
- Dimensions & Packaging
- The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
- Tags
- Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
- Production Technology
- Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
- Design Challenge
- A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
- Research
- It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
- Inspiration
- The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
- Project Duration
- The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
- Operation Flow
- The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
- Team Members
- HKTDC Creative Department
- Image Credits
- Hong Kong Trade Development Council
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