Liying Wang 的作品 Bitter Plus Sweet 企业形象识别

设计师 Liying Wang 的作品 Bitter Plus Sweet 企业形象识别荣获了极具声望的 2026 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2026

Bitter Plus Sweet 企业形象识别

设计师： Liying Wang

客户: Liying Wang

平面类别A' Design Award 铁奖获奖者

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验证 #182029 的获奖状态

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关于 Bitter Plus Sweet 企业形象识别

Bitter plus Sweet 企业形象识别通过双重解读的字母组合，重新诠释了精品咖啡的美学。设计灵感源于咖啡的二元性，在浓烈与柔和之间取得平衡，将几何心形与品牌首字母融为一体。结构感十足的字母 B 象征苦味烘焙，而字母 S 则传递甜美的意韵。这款可自由缩放的标志建构于严谨的数学网格之上，运用了浓缩咖啡棕与鼠尾草绿的自然色调。这一手法颠覆了工业化的陈规俗套，以引人入胜的隐藏视觉叙事，为消费者带来发现的惊喜。

荣誉认可

关于A' Design Award 铁奖

Bitter Plus Sweet 企业形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Bitter Plus Sweet 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Bitter Plus Sweet 企业形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
尺寸与包装: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
标签: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
生产技术: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
设计挑战: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
研究: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
灵感: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
项目周期: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
操作流程: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
图片版权: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.