Lithuanian Vodka Gold 伏特加包装设计 by Studija Creata

Lithuanian Vodka Gold 伏特加包装设计 by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2015

Lithuanian Vodka Gold 伏特加包装设计

by Studija Creata

Client: Stumbras

A' Design Award 铜奖 Winner in 包装 Category

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Colors

The Design

About Lithuanian Vodka Gold 伏特加包装设计

纯净与清澈是体现伏特加品质的主要特性。在对立陶宛市场领先品牌立陶宛金标伏特加进行品牌重塑时，必须强化这些特质。同时融入了民族特色元素——"立陶宛伏特加"这一品牌名称本身就要求做出这样的选择。正宗的民族图案被转化为现代简洁的构图。当旧标签的厚重感被打破，创造出轻盈的镂空装饰后，金色开始以更加优雅的方式闪耀。

The Recognition

About the A' Design Award 铜奖

Lithuanian Vodka Gold 伏特加包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lithuanian Vodka Gold 伏特加包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lithuanian Vodka Gold 伏特加包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas