设计师 Fanny De Bray 的作品 Destination Paris Bercy 品牌形象识别 荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2020
Destination Paris Bercy 品牌形象识别
设计师： Fanny De Bray
客户: Made For You
平面类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #71556 的获奖状态设计作品
关于 Destination Paris Bercy 品牌形象识别
Destination Paris Bercy（巴黎贝西目的地）是为巴黎一处活动举办地打造的视觉识别系统。该识别系统将巴黎贝西地区呈现为专业人士与广大公众均可举办各类活动的场所。设计概念取材于旅行日记与度假明信片。标志以护照印章的方式呈现，同时充当品质标签。每一位合作伙伴均以印章造型的标志加以展示，共同构成一个统一的签名标识，将多元的专业力量凝聚一体。蓝、白、红三色边框令人联想到旧时的航空信封与法式浪漫情调。该识别系统应用于名片、宣传册与网站之上。
荣誉认可
关于A' Design Award 铁奖
Destination Paris Bercy 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Destination Paris Bercy 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Destination Paris Bercy 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- 尺寸与包装
- Business card : 85 X 55 mm
booklet : A4 - 标签
- event, business, graphic design, paris
- 生产技术
- Logo
Business card
booklet
Web site - 灵感
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- 项目周期
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- 团队成员
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - 图片版权
- Photographe : Maxime Huriez
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