MADO Media Image Design 企业设计 by Lam Kam Kun

MADO Media Image Design 企业设计 by Lam Kam Kun is a highly esteemed winner of the very prestigious 2016 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2016

MADO Media Image Design 企业设计

by Lam Kam Kun

Client: MADO Media

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #44388

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MADO Media Image Design 企业设计

MADO是一家新成立的传媒公司，由两个年轻人创立，他们想用汉字来表达公司的标志，但又想用一个原创的人物设计，所以就诞生了这个设计。标识要求简单、突出，可以简单地用在不同的媒体上。我们希望把标识用在汉字上，也希望在字体中加入现代设计元素。

The Recognition

About the A' Design Award 铜奖

MADO Media Image Design 企业设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计MADO Media Image Design 企业设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。MADO Media Image Design 企业设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
Dimensions & Packaging: namecard : 9cm X 5.4cm
letter paper : 21cm X 29.7cm
envelope ： 21cm X 14.85cm
Tags: media,ink,black,white,gray,character design,Chinese character,logo,image design
Production Technology: Black and white color is more able to cope with signs used in different category
Design Challenge: The most difficult is how a new design has a long history of Chinese characters, in addition to see the Chinese characters outside, but also to let people know that something new is a redesigned, revised repeatedly after repeated optimization, obtained the final version, is the most satisfactory.
Inspiration: Since the business name "MADO" pronunciation and Cantonese pronunciation "mak" "dok" same, "mak" character is "墨", "dok" character is the "度", so the Chinese character "墨"(ink) and "度"(degrees) for the visual design of the verdict.
Project Duration: The project started in January 2014 in Macao and finished in March 2014.
Operation Flow: Design a new Chinese character "墨"(ink) logo and image design.
Team Members: Designer:Lam Kam Kun
Photography:Lam Kam Kun
Photography assistant:Fran Tong