Vinicola Cherchi 酒标设计 by Giovanni Murgia - Redfish Adv

Vinicola Cherchi 酒标设计 by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2017

Vinicola Cherchi 酒标设计

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award 银奖 Winner in 包装 Category

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Colors

The Design

About Vinicola Cherchi 酒标设计

自1970年以来，对于撒丁岛的一家历史悠久的酒庄而言，它已为The Classics葡萄酒系列的标签重新设计。对新标签的研究希望保留与公司追求的传统的联系。与以前的标签不同，它的工作方式使酒体与葡萄酒的高品质完美融合。因为标签一直在使用盲文技术，该技术可带来优雅和时尚而无需称重。花卉图案基于对附近乌西尼岛圣十字教堂的图案的图形化修饰，这也是公司的标志。

The Recognition

About the A' Design Award 银奖

Vinicola Cherchi 酒标设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Vinicola Cherchi 酒标设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Vinicola Cherchi 酒标设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene