Jiabo Lu and Kun Luo 的作品 Diaoyutai 白酒包装设计

设计师 Jiabo Lu and Kun Luo 的作品 Diaoyutai 白酒包装设计荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Diaoyutai 白酒包装设计

设计师： Jiabo Lu and Kun Luo

客户: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #87662 的获奖状态

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设计作品

关于 Diaoyutai 白酒包装设计

钓鱼台是为一款中国高端白酒打造的包装设计。设计以龙纹为主要装饰元素——龙纹在中国古代代表着至高无上的皇家形象。瓶盖细节繁复考究,其方形造型令人联想到象征皇权的玉玺。瓶身本体则保持极简。繁复纹饰与素净表面之间的对比,营造出庄重典雅、极具中国气韵的视觉形象。外盒采用可回收纸材制作,瓶体则选用中国传统陶瓷工艺烧制。

荣誉认可

关于A' Design Award 银奖

Diaoyutai 白酒包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Diaoyutai 白酒包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Diaoyutai 白酒包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
尺寸与包装: Width 145mm x Depth 115mm x Height 285mm
标签: liquor, package, wine, Spirits, beverage, Graphics
生产技术: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
设计挑战: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
研究: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
灵感: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
项目周期: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
操作流程: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
团队成员: Designer：JIABO LU
Creative Director：KUN LUO
图片版权: Designer Jiabo Lu,Diaoyutai,2017