设计师 Jiabo Lu and Kun Luo 的作品 Yagumitan 蜂蜜包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Yagumitan 蜂蜜包装

设计师： Jiabo Lu and Kun Luo

客户: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #87663 的获奖状态

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色彩

设计作品

关于 Yagumitan 蜂蜜包装

Yagumitan 是一款高端野生蜂蜜的包装设计。产品名称意指山谷中的寻蜜人。玻璃瓶身以宝石般的切割棱面塑形，彰显蜂蜜的稀有与品质。采用有色玻璃，以衬托出瓶内蜂蜜的色泽与质感。外盒造型如起伏的山谷，山谷之间的缝隙形似指南针，寓意"寻觅"。等高线与山形切口则象征采集野生蜂蜜的悬崖峭壁。

荣誉认可

关于A' Design Award 银奖

Yagumitan 蜂蜜包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Yagumitan 蜂蜜包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Yagumitan 蜂蜜包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
尺寸与包装: Width 360mm x Depth 140mm x Height 80mm
标签: honey, package, food, beverage, Graphics, illustration
生产技术: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
设计挑战: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
研究: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
灵感: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
项目周期: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
操作流程: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
团队成员: Designer：Jiabo Lu
Creative Director：Kun Luo
图片版权: Designer Jiabo Lu, Yagumitan, 2017