Sunkiss Design Team 的作品 Ningxiahong Reign Title 酒瓶

设计师 Sunkiss Design Team 的作品 Ningxiahong Reign Title 酒瓶荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2020

Ningxiahong Reign Title 酒瓶

设计师： Sunkiss Design Team

客户: The Ningxiahong Wolfberry Liquor

包装类别A' Design Award 铜奖获奖者

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关于 Ningxiahong Reign Title 酒瓶

“产品+书法+统治时期”的结合创造了独特的视觉形象。头衔本身就是一个吉祥的词，能表达良好的愿望。当以书法形式应用于产品包装时，该产品具有中国古典文化的烙印和社会属性，并传递了产品给消费者的吉祥祝福，使消费者在喝酒时有更多的话要说。。

荣誉认可

关于A' Design Award 铜奖

Ningxiahong Reign Title 酒瓶是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ningxiahong Reign Title 酒瓶将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ningxiahong Reign Title 酒瓶出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
尺寸与包装: Bottle volume 750ml,high 300mm,the widest diameter 75mm
标签: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
生产技术: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
设计挑战: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
研究: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
灵感: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
项目周期: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
操作流程: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
团队成员: Design Leader: Zhou Hong; Design Director: Wu Changzhi