Ningxiahong Rock Painting Bronze Script 酒瓶 by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script 酒瓶 by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Ningxiahong Rock Painting Bronze Script 酒瓶

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award 铜奖 Winner in 包装 Category

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script 酒瓶

贺兰山的岩画是中国文化和宁夏著名文化遗产的代表，而青铜文字来自青铜器。因此，设计师结合了这两个代表元素，将其作为瓶子包装设计文化身份的核心标志，并将该产品与中国传统文化相结合，以提高该产品高端消费者的文化身份。

The Recognition

About the A' Design Award 铜奖

Ningxiahong Rock Painting Bronze Script 酒瓶是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ningxiahong Rock Painting Bronze Script 酒瓶将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ningxiahong Rock Painting Bronze Script 酒瓶出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi