The Moment 2020日历 by Xiutao Fu is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 平面、插画与视觉传达设计 Competition Category.

金平面· 2020

The Moment 2020日历

by Xiutao Fu

Client: Mattenai

A' Design Award 金奖 Winner in 平面 Category

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Verified Award Winner
Verify Award Status for #93258

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Moment 2020日历

"此刻日历"汲取灵感于中国古老的二十四节气智慧与圣经《传道书》，旨在反思现代社会的浮躁本质，提醒人们认识每个季节，珍惜当下时刻。在这一全新设计中，月份印于页面中心，日期则沿渐变弧线排列。随着日期和弧线围绕中心顺时针旋转，得益于半透明纸张，它们逐渐淡化，唤起永恒由一系列当下时刻构成的诗意意境。

The Recognition

About the A' Design Award 金奖

The Moment 2020日历是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计The Moment 2020日历将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。The Moment 2020日历激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensions & Packaging: 185mm x 94mm x 46.5mm
Tags: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Production Technology: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Design Challenge: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Research: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiration: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Project Duration: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Operation Flow: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patents: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Team Members: Creative Director & Designer: Xiutao FU
Image Credits: Echo Chen, 2019