设计师 Weiquan Long 的作品 Blessing Gifts 祝福利是封荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2020

Blessing Gifts 祝福利是封

设计师： Weiquan Long

客户: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

平面类别A' Design Award 铁奖获奖者

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验证 #93981 的获奖状态

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关于 Blessing Gifts 祝福利是封

《祝福礼物》是为中国农历猴年设计的一款红包（利是封）。信封采用绿色纸张制作，尺寸为85毫米×165毫米。插画描绘了一只猴子，其面部由"行走的云"造型构成——这是中国广东一个环保教育品牌的卡通形象。设计名称取自粤语中表示"非常好"的俗语。标语与插画将新春祝福与环保关怀的呼吁融为一体。这些利是封免费赠送给企业与个人。

荣誉认可

关于A' Design Award 铁奖

Blessing Gifts 祝福利是封是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Blessing Gifts 祝福利是封将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Blessing Gifts 祝福利是封因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
尺寸与包装: DIMENSION:85mmX1mmX165mm
标签: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
生产技术: Green paper
设计挑战: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
研究: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
灵感: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
项目周期: January 2016 guangzhou, China
操作流程: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
团队成员: Weiquan Long/Yan Li