设计师 Xu Shihan 的作品 Family Joy 葡萄酒包装 荣获了极具声望的 2020 A' Design Award 铁奖,竞赛类别为包装设计。
铁包装· 2020
Family Joy 葡萄酒包装
设计师: Xu Shihan
客户: Peck Gift
包装类别A' Design Award 铁奖获奖者
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关于 Family Joy 葡萄酒包装
《阖家欢》是一款专为中国春节设计的葡萄酒包装礼盒。礼盒上的插画描绘了一家人围坐在圆桌旁、共同举杯的场景,传递出阖家团圆的意境与春节的热闹氛围。礼盒尺寸为383.5×115×374毫米,采用坑纸印刷并配以烫金工艺。该设计将酒文化与节庆时令相融合,使包装内的美酒成为馈赠亲友的合宜之选。
荣誉认可
关于A' Design Award 铁奖
Family Joy 葡萄酒包装是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Family Joy 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Family Joy 葡萄酒包装因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
- 尺寸与包装
- 383.5×115×374mm
- 标签
- Family,Happy,Reunion
- 生产技术
- Pit paper printing, bronzing.
- 设计挑战
- Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
- 研究
- A package design that attracts and impresses consumers can boost product sales.
- 灵感
- This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
- 项目周期
- The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
- 团队成员
- Designer: Xu Shihan
- 图片版权
- Xu Shihan,2019
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