Holystone Recruitment 品牌标识 by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2020
Holystone Recruitment 品牌标识
Client: Triangler Co., Ltd.
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #97053The Design
About Holystone Recruitment 品牌标识
Holystone 是一家电子元件供应商已有 40 年历史。方形打桩元素是利用他们的产品和价值观创建的，这有助于Holystone向毕业生展示其实力和独特的技术。品牌推广工作包括标志、海报、衬衫、文件、展位装饰、小册子和礼品的设计，所有这些都旨在创造强大的吸引力。睁大眼睛的人物象征着寻找潜在成员，将人才的招募比作探索大海的深处。
The Recognition
About the A' Design Award 铜奖
Holystone Recruitment 品牌标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Holystone Recruitment 品牌标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Holystone Recruitment 品牌标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
- Dimensions & Packaging
- Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm - Tags
- brand identity, event identity, recruitment visual, visual communication
- Production Technology
- Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
- Design Challenge
- The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
- Research
- The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
- Inspiration
- Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
- Project Duration
- The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
- Operation Flow
- This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs . - Team Members
- Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu - Image Credits
- PHOTO:Chi-Yao Tang
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