Zhengyuanpu Travellers Series 普洱茶包装 by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series 普洱茶包装 by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Zhengyuanpu Travellers Series 普洱茶包装

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award 铜奖 Winner in 包装 Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series 普洱茶包装

正元普"行旅系列"是为中国传统饮品普洱茶设计的便携式包装。普洱茶通常以357克压制茶饼的形式出售，冲泡前须用茶针撬开。而"行旅系列"仅盛放小份茶叶，无需任何工具，撕开包装纸即可冲泡。每张包装纸尺寸为50×85×3毫米，采用棉纸材质。通过凹凸压印与烫金工艺塑造出茶的意象，契合目标消费群体的审美品位。设计选用了更为安全的材料，并简化了生产流程。

The Recognition

About the A' Design Award 铜奖

Zhengyuanpu Travellers Series 普洱茶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Zhengyuanpu Travellers Series 普洱茶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Zhengyuanpu Travellers Series 普洱茶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating