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Five Senses Feast 活动空间设计 by Rong Chen and Artgital

Five Senses Feast 活动空间设计 by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 活动与事件设计 Competition Category.


铜活动· 2020

Five Senses Feast 活动空间设计

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award 铜奖 Winner in 活动 Category

20,200

Verified Award Winner

Verify Award Status for #99371

Colors

The Design

About Five Senses Feast 活动空间设计

《五感盛宴》是为台湾台北一场威士忌品鉴节所打造的活动空间设计。该设计呈现五大互动装置与一处品酒吧台。透明触控屏幕与三公升酒瓶将酿造过程视觉化呈现;指向性音响与大型触控屏幕面板引导访客体验视觉与听觉内容;真丝面料结合音效,模拟威士忌在杯中旋转摇曳的姿态;互动灯光秀则以威士忌酒瓶为媒介,重现雪莉桶中的陈年熟成历程。设计旨在营造一段主动参与、沉浸其中的品鉴之旅。

The Recognition

About the A' Design Award 铜奖

Five Senses Feast 活动空间设计是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Five Senses Feast 活动空间设计将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Five Senses Feast 活动空间设计出色地满足需求,触动渴望,迷住情感,并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags
Even Space Design, Glenmorangie WhiskyFest,
Design Challenge
The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research
New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration
Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration
Taipei, Taiwan
Operation Flow
By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents
Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members
Rong Chen
Artgital Interactive Solutions
Image Credits
IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong

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