Mixed Reality 全息影像装置 by Aleksandr Volkov

Mixed Reality 全息影像装置 by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 活动与事件设计 Competition Category.

银活动· 2020

Mixed Reality 全息影像装置

by Aleksandr Volkov

Client: Economiton

A' Design Award 银奖 Winner in 活动 Category

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Verified Award Winner

Verify Award Status for #99442

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The Design

About Mixed Reality 全息影像装置

《混合现实》是一件互动全息装置,为一场以莫斯科市能源战略为主题的展览展台而创作。该装置以"佩珀尔幻象"原理为基础,并叠加了更多层次进行拓展。LED背景墙、三台地面投影仪与吊顶式LED灯光,同全息膜、镜面及声效协同运作。动态的光影为投影出的物体赋予强烈的临场感。观众在触摸屏上选择一个主题,便可观看各种图形与图表在空中浮现又消散。

The Recognition

About the A' Design Award 银奖

Mixed Reality 全息影像装置是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mixed Reality 全息影像装置将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mixed Reality 全息影像装置是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.