Ai Academy Uphawu Lwebhrendi by Emanuele Grittini

Ai Academy Uphawu Lwebhrendi by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2020

Ai Academy Uphawu Lwebhrendi

by Emanuele Grittini

Client: Ai Academy

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Ai Academy Uphawu Lwebhrendi

Ai Academy uphawu lwebhrendi olwenzelwe inkampani esebenza kwezobuchwepheshe be-artificial intelligence. Uhlobo lwamagama (logotype) lususelwa kumafonti amonospace, asetshenziswa ngokuvamile ezindaweni zokuhlela izinhlelo zekhompyutha (programming). Izithombe ezingemuva zihumusha uhlobo lwe-artificial intelligence oluhlanganisa iminyango eminingi, zibe yizithombe ezingaqondile, ngaphandle kokubhekisela ngokuqondile ebuchwephesheni. Zakhiwe ngamasu okuxuba imibala ahlolwayo kusetshenziswa upende osuselwa emanzini, kwathi ngemuva kwalokho zathwetshulwa futhi zacutshungulwa ngemva kokuthwetshulwa. Umehluko phakathi kohlobo lwamagama nezithombe ezingemuva ugcina uphawu (logo) lubonakala ngokucacile. Imibala egqamile isiza ekwazisweni emisebenzini yemicimbi neyezokuxhumana ngezokuxhumana (social media).

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Ai Academy Uphawu Lwebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Ai Academy Uphawu Lwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Ai Academy Uphawu Lwebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.