Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama by Jansword Zhu

Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2020

Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama

by Jansword Zhu

Client: Jansword zhu

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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The Design

About Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama

I-Forest Food Court iyindawo yokudlela etholakala esakhiweni samahhovisi esiklanywe umakhi wasejapane odumile u-Kuma Kengo eBijing. Umqondo oyinhloko wokwakha uthi "Ihlathi Edolobheni." Isazisi segama kanye nobuciko obukhulu bodonga obungu-6m*150m kuvele kulomqondo. Imidwebo ejabulisayo nemigqa ekhululekile iletha ukuphumula, ukugeleza kwemvelo kodwa kwasedolobheni esakhiweni samahhovisi esinzima. Imifanekiso engeyena ngqa-nqo ilungise isimo samahhovisi futhi igweme ukuba ngengane kakhulu noma ibukeke kakhulu.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lei Shing Hong Forest Food Court Ubuciko Bodonga Nesazisi Segama iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu