Aesthetics and Chinese Umklamo Wamaphositha by Chia-Hui Lien

Aesthetics and Chinese Umklamo Wamaphositha by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2020

Aesthetics and Chinese Umklamo Wamaphositha

by Chia-Hui Lien

Client: Chia-Hui Lien

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Aesthetics and Chinese Umklamo Wamaphositha

Ubuhle kanye NesiShayina uchungechunge lwamaphositha olusekelwe kumklamo wezinhlamvu zesiShayina. Isakhiwo saleyo naleyo nhlamvu sakhiwa ngokusuka emigqeni yayo eyisisekelo, eyethulwa ngezinhlelo ezizungezayo nezandayo kancane kancane. Lolu chungechunge luguqula umbhalo obhaliwe ube yizimpawu ezibonakalayo futhi lusebenzisa umklamo wefonti njengendlela yanamuhla yokuzibonakalisa. Kwanyekwa amaphositha, amakhadi esimemo kanye nencwadi ukuze kugqamiswe izakhiwo zezinhlamvu. Amaphositha alinganiselwa kubu-70 ngobu-100 amasentimitha. Lo msebenzi wethula ulimi lwesiShayina kanye nezinhlamvu zaso njengefa lamasiko elihlala njalo lamasiko aseMpumalanga.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Aesthetics and Chinese Umklamo Wamaphositha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Aesthetics and Chinese Umklamo Wamaphositha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Aesthetics and Chinese Umklamo Wamaphositha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN