Huade Ubunikazi Bokubukwa Kwedolobha by Fu Yong

Huade Ubunikazi Bokubukwa Kwedolobha by Fu Yong is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2020

Huade Ubunikazi Bokubukwa Kwedolobha

by Fu Yong

Client: Huade

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Ubunikazi Bokubukwa Kwedolobha

IHuade yayiyisizinda esibalulekile samasosha ekuvikeleni umngcele waseChina osenyakatho. Izikhungo zamasosha ezilahliwe zingathuthukisa isipiliyoni sezempi nezokuvakasha, futhi ziqhube ukuthuthukiswa komnotho wedolobha. Idizayini iphefumulelwe yinkinobho, ukumisa isikhashana bese kuqala izimpawu kwinkomba kusho ukumisa umsebenzi omatasa, bese uqala uhambo lukaHuade. Inhlanganisela yesikhashana bese uqala uphawu futhi ipentagram yi-Abb yesiNgisi. I-HD ka-Huade. Inkanyezi emihlanu ekhonjisiwe iyingxenye yefulegi lamasosha ne-epaulet. UHuade uzohlala ekhumbula futhi akhokhe intela kumaqhawe ayevikela izwe ngesikhathi sempi.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Huade Ubunikazi Bokubukwa Kwedolobha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Huade Ubunikazi Bokubukwa Kwedolobha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Huade Ubunikazi Bokubukwa Kwedolobha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.