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Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi by Young Huale

Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi by Young Huale is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.


IsilivaIgrafikhi· 2020

Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

by Young Huale

Client: By-Enjoy

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

Colors

The Design

About Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

FIL iwuhlelo lobunikazi bebhrendi olwenzelwe isitolo esidayisa amaqoqo abaklami kanye nezinye izinto zokuklama. Igama elithi FIL lisho umugqa ngesiFulentshi. Umugqa oqhubekayo udabula phakathi nezinhlamvu ezintathu, ngakho umbono ongemuva kwebhrendi uba sobala futhi ubonakale. Umugqa ungelulwa noma unciphiswe, okwenza ilogo isetshenziswe ngobude obuhlukene nasezindaweni ezihlukene ngenkathi kugcinwa isithombe esisodwa esihlangene. Ubunikazi busetshenziswa ezimpawini zesitolo, amakhadi ebhizinisi, ukupakisha, izincwadi zokubhala, ama-tag amagama, izikhwama zezandla kanye nezinto zephepha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fil Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging
Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags
Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology
Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge
The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research
FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration
The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration
2019.09
Operation Flow
The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members
Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits
Photographer:Zou Xunkai

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