Wolffstrunk Primary Function: Ubunikazi Benkampani by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.
IsilivaIgrafikhi· 2021
Wolffstrunk Primary Function: Ubunikazi Benkampani
Client: Gerhard Wolff – Wolffstrunk
Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primary Function: Ubunikazi Benkampani
Wolffstrunk ubunikazi benkampani obudalelwe umkhiqizo we-fruit schnapps kanye ne-fruit liqueurs eyenziwa endaweni yokuvivinya utshwala eyimfihlo. Ukwehliswa kwegrafikhi kanye nokunemba yikho okuveza lobu bunikazi obubonakalayo. Isithombe esilula sempisi sisebenza njengophawu lokwakhiwa lohlelo lokuklama lwenkampani, futhi indlela ehlotshiswe yokujuluka yengezwa esithombeni. Ikhanda elinyakazayo linika lolu phawu isimo esihlekisayo futhi livumela imiklamo enamandla. Uhlelo lubandakanya uphawu oluhlanganisiwe, izincwadi zebhizinisi, amalebula amabhodlela, iziqwembe, amaphosikhadi, incwadi yomkhiqizo kanye nomkhaphelo omfushane wewebhusayithi.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Wolffstrunk Primary Function: Ubunikazi Benkampani iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Wolffstrunk Primary Function: Ubunikazi Benkampani ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wolffstrunk Primary Function: Ubunikazi Benkampani iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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