Statice -Statice Brand Visual Identity Design by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Statice -Statice Brand Visual Identity Design

by Jia Cheng

Client: Statice GmbH

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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Colors

The Design

About Statice -Statice Brand Visual Identity Design

I-Statice yinkampani ezinze e-Berlin enikezela ngesixazululo sokungaziwa kwedatha ukuze kuthuthukiswe ubuchwepheshe obuthobela ubumfihlo. Kule phrojekthi, idizayini eguquguqukayo nemibala egqamile idlulisele uhlelo lobunikazi obubonakalayo obuhlaba umxhwele. Ukuguqulwa kwama-D amabili (idatha yoqobo kudatha yokwenziwa) kwakha igama lomkhiqizo S, eliholela ezicini ezibonakalayo eziwusizo neziyingqayizivele. Imibala ekhangayo hhayi kuphela evela ku-statice(Sea lavender) futhi umbala ubonisa ngokuqondile ubunikazi bomkhiqizo futhi yakhe ukwethenjwa, igqamisa nakakhulu isithombe somkhiqizo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Statice -Statice Brand Visual Identity Design iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Statice -Statice Brand Visual Identity Design ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Statice -Statice Brand Visual Identity Design iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.