SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali by Ching-Fa Lung

SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2021

SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali

by Ching-Fa Lung

Client: Art Center College of Design

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

9,444

Verified Award Winner

Verify Award Status for #107529

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali

I-SciFest Los Angeles iwuhlelo lomfanekiso wefestivali olwakhelwe ifestivali ecatshangelwayo yamafilimu ezinsuku eziyisishiyagalombili ezinikezelwe emafilimini e-science fiction. Le nhlelo ihlela amafilimu e-science fiction adala kusukela ngonyaka we-1970 kuya ku-2017, ehlanganisa izigaba ezincane ezifana nezokulwa, ama-animation kanye nemfihlakalo. Uhlobo lwefonti olunezinga (dimensional typeface), oluphefumulelwe yizigcawu ezibonisa amazinga amane, lusetshenziswa njengolimi oluyinhloko lokubukwa kuzo zonke izicelo. Amapositha asebenzisana nobuchwepheshe be-augmented reality, okwenza ababukeli bakwazi ukuhlola ubuqotho bawo. Izinhlelo zohlaka lwe-app newebhusayithi zisebenzisa imifanekiso emithathu-dimensional enokunyakaza (kinetic three-dimensional graphics).

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. SciFest Los Angeles Uhlelo Lomfanekiso Wefestivali iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.