Harlem Advocacy Uchungechunge Lwamaphosta by Jiaqi Song

Harlem Advocacy Uchungechunge Lwamaphosta by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Harlem Advocacy Uchungechunge Lwamaphosta

by Jiaqi Song

Client: Bandujo Advertising Design

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Uchungechunge Lwamaphosta

Harlem Advocacy uchungechunge lwamaphosta omkhankaso wokukhangisa adalelwe uhlelo lokukhuthaza ezempilo yomphakathi olususelwa eHarlem, eNew York City. Amaphosta ahlanganisa uphawu lohlobo lomkhiqizo nezithombe eziyizithonjana ezidwetshiwe, futhi isithonjana ngasinye simele insizakalo eyodwa, njengokwezokwelapha, ezenhlalo, ezemfundo noma ukusekelwa okuhlobene nemisebenzi. Iphosta elikhulu elilodwa likhombisa zonke izithonjana ndawonye. Ukuze lisatshalaliswe emphakathini, uchungechunge luhlukaniswe lube ngamaphosta ngamanye, ngalinye likhombisa isithonjana esisodwa ngosayizi omkhulu. Isitayela sokubukwa sithonywe yi-pop art, ukuze izinsizakalo zikwazi ukubonakaliswa ngokushesha yizakhamuzi zendawo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Harlem Advocacy Uchungechunge Lwamaphosta iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Harlem Advocacy Uchungechunge Lwamaphosta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Harlem Advocacy Uchungechunge Lwamaphosta iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.