Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso by Paul Robb

Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso by Paul Robb is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2021

Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso

by Paul Robb

Client: Accademia Di Belle Art Perugia

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso

I-Accademia yasePerugia, idinga ubunikazi obusha obubonakalayo ukuze ibonise isifiso sesikhungo sokuya ngokushesha esikhathini esizayo. I-S&P isebenze nabasebenzi be-ABA nabafundi ukubandakanya iminyango ehlukene kanye nezici zeSikole. Abaklami' Inselele yayiwukwenza uhlobo oluhlanganisiwe lobunikazi be-kinetic kanye nezakhiwo ezibuye zinikeze ukuhlukahluka ezifundweni ezizodwa. Badale isistimu yomazisi esebenzayo, eqinile, futhi eqondile esebenza kuzo zonke izinhlobo zobuciko begwema ama-clichés ajwayelekile nezimiso.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Branding Accademia of Perugia Uhlelo Lomkhiqizo Nomkhankaso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb