X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso by Yiwen Tu

X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso

Umbhalo Wencwadi: I-X-Hale ingumklamo womkhankaso owenzelwe umbukiso wobuciko obuvela ku-inthanethi. Umkhankaso ufaka i-logo, amaphosta, ibhena, i-trela kanye nezinto zomfanekiso zokusakaza okuphilayo. Isici esiyinhloko sokubukwa siyisakhiwo se-2.5D esibhalwe ngezinhlamvu. Imibala ekhazimulayo isetshenziswa ukukhombisa ukulula, ukugeleza kanye nemfihlakalo. Izinto eziningi, njengamaphosta ayizinhlamvu ezine kanye namakhadi wezingcaphuno, zenziwe zaba yizithombe eziphilayo ngokunyakaza okuzolile okufana nokuphefumula. Izinto ezisetshenzisiwe zilungiselelwe iwebhusayithi kanye nokuxhumana kwezenhlalo ngezinhlobo ezahlukahlukene. Umkhankaso usekela izingxoxo ze-inthanethi phakathi kwabaculi kanye nabalaleli ngesikhathi sobhubhane.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. X-Hale Umsebenzi Oyinhloko: Ukuklama Kwemikhankaso iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu