Yoonly Umsebenzi Oyinhloko by Fanny De Bray

Yoonly Umsebenzi Oyinhloko by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Yoonly Umsebenzi Oyinhloko

by Fanny De Bray

Client: Made for you

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Yoonly Umsebenzi Oyinhloko

Ibhuku Elibhaliwe: I-Yoonly wumfanekiso wobunikazi obakhelwe ibhrendi yezokuvakasha enikeza abavakashi abasebasha izipiliyoni. Uhlamvu Y luhlanganiswe nophini lwebalazwe, lwakha inkinobho yokuvula nokuvala esekela umyalezo oyisisekelo, vula impilo. Onhlamvu ababili O babunjwe njengophawu lwe-infinity, lubonisa izinkumbulo ezihlala impilo yonke. Ingaphansi lonke uhlamvu liphenya ngakwesokudla, okunika ilogo ukubukeka okunamandla nokunobuchwepheshe. Umbala oluhlaza we-duck ukhumbuza ulwandle nesibhakabhaka, kanti okuwolintshi kukhumbuza ukufudumala komuntu nelanga. Ubunikazi buhlelwe ukuze busetshenziswe kokubili kumasu edijithali nakwezinto ezishicilelwe.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Yoonly Umsebenzi Oyinhloko iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yoonly Umsebenzi Oyinhloko ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yoonly Umsebenzi Oyinhloko iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you