Dreamquark IPhephu Lokukhangisa Lezentengiselwano by Fanny De Bray

Dreamquark IPhephu Lokukhangisa Lezentengiselwano by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Dreamquark IPhephu Lokukhangisa Lezentengiselwano

by Fanny De Bray

Client: Made For You

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Dreamquark IPhephu Lokukhangisa Lezentengiselwano

I-Dreamquark iyiphephu lokukhangisa lezentengiselwano elinemifanekiso, elakhelwa inkampani yobuchwepheshe. Iphephu lilinganiselwa ku-millimitha ezingu-210 ngo-297 futhi lichaza ngendlela ecacile inzuzo eyengeziwe yenkampani. Isitayela sohlobo lwemifanekiso sithathwe ku-logo esikhona futhi sinesici sokudlala ngaphandle kokuba lula kakhulu. Imifanekiso kanye nezithombe ezithathwe kusikrini zibonisa ukusetshenziswa okulula kwe-Brain, isixazululo sobuhlakani bokwenziwa. Iphephu liphinde lethule ubungcweti bezobuchwepheshe bamaqembu enkampani. Inhloso ukunikeza ukuqonda okungcono ngemisebenzi yenkampani.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Dreamquark IPhephu Lokukhangisa Lezentengiselwano iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Dreamquark IPhephu Lokukhangisa Lezentengiselwano ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Dreamquark IPhephu Lokukhangisa Lezentengiselwano iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
Dimensions & Packaging: Brochure: 210 mm x 297 mm
Tags: fun, illustration, graphic design, startup, brochure
Production Technology: Brochure
Design Challenge: Give a better understanding of company activities.
Research: Several research have been conducted to create this design:

- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
Inspiration: The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
Project Duration: The project started in March 2020 in Torino and finished in June 2020.
Operation Flow: As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme
Image Credits: Illustrator: Anna Cesa